The electrification of trucks and trains can help save the planet - but can its marketing be electrifying, too? Jesse Morris of Xerotech tells us how investment in VFX, a natural sense of humour and no fear of failure has empowered his team. Test explosion: <a href="https://youtu.be/rEysybfbDis" rel="noopener noreferrer" target="_blank">https://youtu.be/rEysybfbDis</a> XT Stories - Pawel: <a href="https://youtu.be/q7LC_ghHq84?si=AoEWh_fwYHZ9t8dW" rel="noopener noreferrer" target="_blank">https://youtu.be/q7LC_ghHq84?si=AoEWh_fwYHZ9t8dW</a> <hr> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.

The electrification of trucks and trains can help save the planet - but can its marketing be electrifying, too? Jesse Morris of Xerotech tells us how investment in VFX, a natural sense of humour and no fear of failure has empowered his team. Test explosion: https://youtu.be/rEysybfbDis XT Stories - Pawel: https://youtu.be/q7LC_ghHq84?si=AoEWh_fwYHZ9t8dW Hosted on Acast. See acast.com/privacy for more information.

The electrification of trucks and trains can help save the planet - but can its marketing be electrifying, too?&nbsp;Jesse Morris of Xerotech tells us how investment in VFX, a natural sense of humour and no fear of failure has empowered his team. Test explosion: <a href="https://youtu.be/rEysybfbDis" rel="noopener noreferrer">https://youtu.be/rEysybfbDis</a> XT Stories - Pawel: <a href="https://youtu.be/q7LC_ghHq84?si=AoEWh_fwYHZ9t8dW" rel="noopener noreferrer">https://youtu.be/q7LC_ghHq84?si=AoEWh_fwYHZ9t8dW</a> Hosted on Acast. See <a href="https://acast.com/privacy" rel="noopener noreferrer">acast.com/privacy</a> for more information.

The Hunch Podcast - Jesse Morris

We love data and technology. We also love educated guesses and gut instincts, too. The Hunch asks experts to predict what’s coming down the line with a focus on the ‘when?’ and the ‘why?’<hr> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.

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We love data and technology. We also love educated guesses and gut instincts, too. The Hunch asks experts to predict what’s coming down the line with a focus on the ‘when?’ and the ‘why?’ Hosted on Acast. See acast.com/privacy for more information.

We love data and technology. We also love educated guesses and gut instincts, too. The Hunch asks experts to predict what’s coming down the line with a focus on the ‘when?’ and the ‘why?’ Hosted on Acast. See <a href="https://acast.com/privacy" rel="noopener noreferrer">acast.com/privacy</a> for more information.

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The Hunch Podcast - Jesse Morris

The Hunch Podcast - Jesse Morris