Everyone in Korea seems to have a side gig—whether it's investing in stocks, real estate, or crypto. But it's not just about money. People are also pouring time and resources into their appearance, self-improvement, and personal branding. So where does this mindset come from? Why is there such an intense drive to invest in every aspect of life?

Today, I’ve gathered three special guests who have a lot to say about this phenomenon. Let’s dive in.

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🎤 Host: David Kim @justdavid_92
👫 Guests: Daniel M. Oh @daniel.m.oh / Serena Huh @serenahuh_/ Jina Kim‪ itsjinakim
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