Heatwiser Heating & Air Conditioning founder Dominick Cittadino shares how he accidentally entered HVAC, rebuilt through downturns, and scaled a Syracuse-based company by obsessing over process—letting goals follow. He breaks down branding that actually stands out, trust-based selling, hiring from trade schools, and the systems that turned seasonal stress into predictable growth. If you’re an HVAC owner tired of chasing leads and ready to build something that runs without you, this one hits home.