Hi everyone. Welcome to Question your habits.

The positive attitude towards "non-toxic options" is increasing by the minute and activated charcoal seems to be the No.1 ingredient you can find in every personal care product out there.  

How does it work? Well, the short explanation is, because of its adsorption properties, activated charcoal is like a magnet to attract toxins. 

Personally, I find my activated charcoal base deodorant very effective and brushing my teeth with activated charcoal powder is definitely a healthier alternative for whitening my teeth than whatever else is offered over the counter.