Most hyperscale sellers are formally trained. Most hyperscale buyers are not.

And that imbalance isn't theoretical — it shows up in your contract terms, your cloud architecture, and your long-term bill.

In this episode, we unpack how hyperscalers like AWS actually sell: the methodologies, champion strategies, architectural tactics, and trust-based playbooks that quietly influence major decisions inside your organization.

We're not here to bash hyperscalers. They're doing exactly what they're designed to do.

The question is whether you're equally prepared on the other side of the table.

If you're accountable for a multi-million-dollar cloud relationship and you've never been trained to sell, this conversation may change how you approach every renewal, optimization review, and "strategic partnership" meeting.

This is about levelling the playing field — and asking whether you're negotiating… or just approving.

Hosts: Naran McClung & Jono Staff.

Follow Naran McClung: https://www.linkedin.com/in/Naranmcclung/ Follow Jono Staff: https://www.linkedin.com/in/jonathanstaff/ Follow Things. Reasons.: https://www.linkedin.com/company/things-reasons/

Instagram / TikTok: @things.reasons Enquiries: [email protected]