I have a rant, stop using the word "I" ** If you can't give me real metrics, you don't know ** It's the difference between theory and hypothesis ** Here's where I differ from you a little bit ** It always starts with "I" but has to quickly move on to who you are going to serve ** If I hear a certain amount of "I"s in an interview, I'm done ** You start with "I", but you must find your target market as quickly as possible ** It's not about you ** Most entrepreneurs and business owners think about the client 24 hours a day ** You cannot be a customer of one ** It's a spicy meatball ** They are saying prove it to me ** Product market fit and feature benefit alignment **The goal is to get your product in front of your target market and see what matters to them ** Remove yourself from the equation and test the data ** Go ask someone for money with your diatribe of "I" ** You put it out into the universe and wait for the hate comments to come in