The latest episode of The I Word showcases an insightful conversation between Jonathan Beacher, Creative Director at Innesco, and Paul Bailey, Brand Strategy Director at Halo.   They delve into the crucial insights that shape a successful brand strategy, with a specific focus on placemaking, regeneration, urban redevelopment, and the built environment. The discussion emphasises the importance of establishing a cohesive brand strategy from the start and explores the impact it can have on people and bsuineses.   By exploring these five key aspects that inform a well thought through brand strategy, Paul and Jon’s conversation sheds light on the essential considerations when crafting a brand for a specific place.

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