In this week’s episode of the Contextual Advertising 101 podcast, we sit down with Catherine Cribbin, Member Services Manager at IAB, to discuss the IAB Contextual Committee.

The primary objective of the IAB Contextual Committee is to educate brands on the importance and execution of contextual targeting. It focuses on the benefits that contextual advertising can offer advertisers.

The episode begins with Catherine discussing her role at IAB and in the industry. She then goes on to discuss the world of digital advertising and how it’s constantly evolving. She speaks about how essential it is for her to keep up with its changes.

After explaining more about the IAB Contextual Committee, Catherine discusses the importance of education on contextual marketing. We learn that she feels that there’s a lack of education on contextual marketing in the industry.

The episode wraps up with Catherine answering what’s in the future for the IAB Contextual Committee and what work is being scheduled that the industry is likely to find useful.

Discover how the IAB Contextual Committee is educating the industry on contextual advertising by tuning in to the latest episode of the Contextual Advertising 101 podcast with Catherine Cribbin, Member Services Manager at IAB.

Schedule a call with one of our contextual advertising experts today at https://Seedtag.com