Most of the people in our society are experiencing some physical symptoms that reflect the negative effects of their lifestyle. Instead of using natural stressors to calm the body and illicit self-healing in the body, we’re taking medications. Wyatt Ewing, founder of The Ice Barrel, wanted to look at natural and effective ways to improve health and escape from this epidemic of overstressed, overworked, overstimulated, and medicated people. Thus, The Ice Barrel was born. It is a custom US-made oak barrel designed for taking ice baths. Wyatt is joined by sales director Chris O’Connor and marketing director Joby Stanford to talk about the health benefits of The Ice Barrel.

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The Ice Barrel with Founder Wyatt Ewing

Radical improvements in your immune system, mood, focus, energy and overall health. Key leaders in all industries including Tony Robbins, Paul Chek, Laird Hamilton and Tim Ferriss are utilizing the benefits of the ice bath. If they’re doing it, why aren’t you?

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We’re joined by Wyatt Ewing. He’s the Founder of https://theicebarrel.com/ (The Ice Barrel). Chris O’Connor, he’s the Sales Director and Joby Stanford is the Marketing Director of The Ice Barrel. Thanks for being on Business Leaders Podcast. We’re going to jump right in. Tell us about The Ice Barrel and who it’s for.

The Ice Barrel is a custom US made oak barrel designed for taking ice baths. We are based in Colorado. We started out of a garage. The Ice Barrel was originally founded out of a desire to connect deeper, go further and maintain equanimity through life’s challenges. It’s grown to give a balanced approach to health fitness through practicality and simplification.

That’s a lot of vocabulary. Let’s drill down into it. Let’s talk about how you got the notion about Ice Barrel and the journey to taking it from thought. What got you started down this road?

I was tired of being sick, addicted to stress hormones in the body and being overworked, overworking myself ultimately. I needed something to take me to the next level and to regain health and balance in my life. When I started exploring with cold therapy, I quickly needed to make a water cooler. I was having some amazing changes in my physiology. I started taking ice baths. I was so sick and tired of laying down in my bathtub upstairs looking at the ugly ceiling. Weighing down in the cold water is not a natural feeling to begin with. You’ve got to lean forward and huddle in there. The idea came when I was driving down the road and it clicked. I need to be able to lean forward and gauge my mind in a different way. Not trying to force myself to relax, but let it come naturally. I put the idea together with the barrel. A lot of work trying to design something that would work and be suitable for the product we created.

Let’s bounce off your point. My background is in health and if we look at the state of the way things are and our population and the number of pharmaceuticals that we see consumed every day. The pain epidemics that we see. The lack of strong immune systems and functions that we see. People are sick. Most of the people in our society are experiencing some physical symptoms that reflect the negative effects of their lifestyle. Instead of using natural stressors to calm the body and illicit self-healing in the body, we’re taking medications. There’s a pill for that. Seeing this clearly if you look from a wider lens, you’ll see how much we are not helping in our traditional approach. We’re looking at natural effective ways to improve our health and escape from this epidemic of overstressed, overworked, overstimulated and medicated people. We want to move away from that.