There are several "secrets" included in The Iceberg Effect. As a matter of fact, every time I read the book I find another one...lol. Dean Holland puts together quite a story. It is refreshing to see the underdog win once in awhile. Based on the formula listed in his book, anyone can be an overachiever...it just takes some qualities and practices that are done consistently over time. Feel free to ask me for a FREE copy.