Episode 20: The Season 1 finale.Jan Wapelhorst brings all 19 previous episodes together into a four-phase framework: Diagnostic, Strategy, Execution, and Ongoing. This is the full picture, the complete sequence for entering German retail successfully. Plus a preview of Season 2.Connect with Jan Wapelhorst on LinkedIn for weekly insights on German retail.Website: <a rel="noopener noreferrer nofollow" href="http://wfr-advisory.com" target="_blank">wfr-advisory.com</a>Email: <a rel="noopener noreferrer nofollow" href="mailto:info@wfr-advisory.com" target="_blank">info@wfr-advisory.com</a>

Episode 20: The Season 1 finale. Jan Wapelhorst brings all 19 previous episodes together into a four-phase framework: Diagnostic, Strategy, Execution, and Ongoing. This is the full picture, the complete sequence for entering German retail successfully. Plus a preview of Season 2. Connect with Jan Wapelhorst on LinkedIn for weekly insights on German retail. Website: wfr-advisory.com Email: info@wfr-advisory.com

Episode 20: The Season 1 finale.Jan Wapelhorst brings all 19 previous episodes together into a four-phase framework: Diagnostic, Strategy, Execution, and Ongoing. This is the full picture, the complete sequence for entering German retail successfully. Plus a preview of Season 2.Connect with Jan Wapelhorst on LinkedIn for weekly insights on German retail.Website: <a href="http://wfr-advisory.com" rel="noopener noreferrer">wfr-advisory.com</a>Email: <a href="mailto:info@wfr-advisory.com" rel="noopener noreferrer">info@wfr-advisory.com</a>

The Ideal Go-to-Market Strategy

How global brands win in European trade.Starting with Germany's toughest market.What does it really take to get your product listed in German grocery retail? And what can the German market teach you about winning across Europe?The German grocery market is worth over 250 billion euros, controlled by five retail groups, and governed by unwritten rules that most international brands never learn — until it's too late.Decoding German Retail is hosted by Jan Wapelhorst, former buying director at EDEKA, REWE, and Lidl. After 16 years on the other side of the table, he now helps international food manufacturers navigate the complexities of German retail — from Category Management and listing negotiations to pricing architecture and trade spend.Each episode decodes one specific mechanism of the German market. No theory, no fluff — just the insider perspective that buyers never share openly.Whether you're planning your market entry, preparing for a buyer meeting, or trying to understand why your product keeps getting rejected — this podcast gives you the answers you won't find anywhere else.New episodes bi-weekly.Website: <a rel="noopener noreferrer nofollow" href="http://wfr-advisory.com" target="_blank">wfr-advisory.com</a>Contact: <a rel="noopener noreferrer nofollow" href="mailto:info@wfr-advisory.com" target="_blank">info@wfr-advisory.com</a>LinkedIn: Jan WapelhorstAuthor: Jan WapelhorstLanguage: English

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How global brands win in European trade. Starting with Germany's toughest market. What does it really take to get your product listed in German grocery retail? And what can the German market teach you about winning across Europe? The German grocery market is worth over 250 billion euros, controlled by five retail groups, and governed by unwritten rules that most international brands never learn — until it's too late. Decoding German Retail is hosted by Jan Wapelhorst, former buying director at EDEKA, REWE, and Lidl. After 16 years on the other side of the table, he now helps international food manufacturers navigate the complexities of German retail — from Category Management and listing negotiations to pricing architecture and trade spend. Each episode decodes one specific mechanism of the German market. No theory, no fluff — just the insider perspective that buyers never share openly. Whether you're planning your market entry, preparing for a buyer meeting, or trying to understand why your product keeps getting rejected — this podcast gives you the answers you won't find anywhere else. New episodes bi-weekly. Website: wfr-advisory.com Contact: info@wfr-advisory.com LinkedIn: Jan Wapelhorst Author: Jan Wapelhorst Language: English

How global brands win in European trade.Starting with Germany's toughest market.What does it really take to get your product listed in German grocery retail? And what can the German market teach you about winning across Europe?The German grocery market is worth over 250 billion euros, controlled by five retail groups, and governed by unwritten rules that most international brands never learn — until it's too late.Decoding German Retail is hosted by Jan Wapelhorst, former buying director at EDEKA, REWE, and Lidl. After 16 years on the other side of the table, he now helps international food manufacturers navigate the complexities of German retail — from Category Management and listing negotiations to pricing architecture and trade spend.Each episode decodes one specific mechanism of the German market. No theory, no fluff — just the insider perspective that buyers never share openly.Whether you're planning your market entry, preparing for a buyer meeting, or trying to understand why your product keeps getting rejected — this podcast gives you the answers you won't find anywhere else.New episodes bi-weekly.Website: <a href="http://wfr-advisory.com" rel="noopener noreferrer">wfr-advisory.com</a>Contact: <a href="mailto:info@wfr-advisory.com" rel="noopener noreferrer">info@wfr-advisory.com</a>LinkedIn: Jan WapelhorstAuthor: Jan WapelhorstLanguage: English

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The Ideal Go-to-Market Strategy

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