This podcast episode explores why corporate initiatives aimed at social good—such as environmental sustainability, diversity hiring, and equality programs—often fail or even produce harmful outcomes. Drawing on multiple case studies, it shows how organizations prioritize appearances over substance, engaging in practices like greenwashing, meritocracy rhetoric, and “benevolent discrimination.” These strategies allow companies to maintain legitimacy while avoiding meaningful structural change. The analysis reveals a deeper tension between corporate profit motives and genuine social progress, suggesting that many well-intentioned efforts ultimately reinforce inequality rather than resolve it.