In this episode, Andrew Bowen sits down with Mike Whaling, founder of multifamily marketing agency 30 Lines, to explore how agentic AI is transforming marketing — and why content strategy matters more than ever. From zero-click search to corporate branding and centralized marketing, Mike breaks down how operators, marketers, and even asset managers can better position themselves for the next evolution of leasing.

What You’ll Learn in This Episode:

• Why agentic AI is already shaping renter behavior
• How zero-click search is disrupting traditional SEO
• Why content marketing is more important than ever (and how to do it right)
• The real difference between leasing and locating
• Why every community amenity should have its own content page
• How centralized roles (like event planners) can drive both retention and ancillary revenue
• The missed opportunity of corporate branding in multifamily
• What property managers can learn from hotels and auto dealerships

Guest Info:
Mike Whaling
President & Founder
30 Lines
Website: https://www.30lines.com

Host:
Andrew Bowen
ApartmentJedi.com | https://www.apartmentjedi.com

Mentioned in the Episode:

• 30 Lines
• ApartmentJedi.com
• U-Haul Migration Trends Report