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In this episode, Louise Brogan, a specialist social media consultant, discusses the impact of AI on social media, particularly on platforms like LinkedIn. Louise shares her journey from being an IT professional to becoming a social media expert and how AI has become a valuable tool in her work. She highlights the importance of using AI as a tool to enhance content creation and research rather than relying on it to generate content entirely. Louise also emphasises the need for human interaction and the human touch in social media, as people prefer to connect with real individuals rather than AI-generated content.
Takeaways
In this episode, Louise Brogan, a specialist social media consultant, discusses the impact of AI on social media, particularly on platforms like LinkedIn. Louise shares her journey from being an IT professional to becoming a social media expert and how AI has become a valuable tool in her work. She highlights the importance of using AI as a tool to enhance content creation and research rather than relying on it to generate content entirely. Louise also emphasises the need for human interaction and the human touch in social media, as people prefer to connect with real individuals rather than AI-generated content.
Takeaways