Ralph Loura, Chairman of the Board at SustainableIT.org, a transformational CIO with experience across multiple industries, joins BetterTech to discuss the intersection of AI and sustainability. With a background in life sciences, e-commerce, and technology, Ralph shares how AI can drive sustainability transformations, optimizing energy use, reducing waste, and improving operational efficiency. He breaks down why AI investments must align with business goals, avoiding the FOMO-driven hype many companies fall into. The conversation also explores key trends in sustainability, such as cloud refactoring, e-waste management, and energy-efficient data centers. Finally, Ralph emphasizes why organizations must foster a culture of sustainability, ensuring AI-driven initiatives are both ethical and effective.