In this episode, we explore why cloud computing often fails to deliver its expected value for small and mid-sized businesses. Joseph Damian joins TechUnhinged to discuss how cloud decisions are ultimately about business priorities, cost, control, accountability, and risk; rather than technology alone. With decades of experience in enterprise infrastructure, he explains why many organizations remain in legacy environments and how misconceptions about cloud economics lead to inefficient investments. The conversation focuses on practical modernization: phased migration, application prioritization, and aligning infrastructure with measurable business value, offering a grounded perspective on building cloud strategies that scale responsibly without disruption.