The impact of COVID-19 on small business owners — Discover how COVID-19 has reshaped strategies and the impact of COVID-19 on small business owners.

For this solocast…we’re going to take a step back. I’m going to walk you through a small slice of the data from 12-months ago on the impact of COVID-19 on small business owners for a couple of reasons.

One — I want you to see how far you have come…how you moved along that path…to reflect on the decisions you made…and the result outcomes. And yes — nothing is ever perfect…but you’re still here. And there’s victory in that.

Two — we’re going to celebrate a few businesses and their owners who really crushed it. And I don’t mean necessarily from a revenue perspective…but I mean from the perspective of being the beacon of hope when we needed them to be.

Being there every time their clients or customers had a question — and oftentimes a difficult one — there they were — being helpful.

Let’s celebrate that because in good times — or in bad, like a global pandemic — it’s a great recipe for us to follow.

And three — as we see the economy recovering — and we see momentum beginning to come back — what are some things you could be doing right now to fill your sales pipeline with right-fit prospects?

I’ll share some insights that you can take and apply.

So you see? Now’s the time to double down.

What you’ll learn in this episode is about the impact of COVID-19 on small business owners: 

• Drew McLellan and I mapped out a complete blueprint for how to do this — and how to do it well — in our book, “Sell with Authority.”
• Stephen discussed that “Focusing solely on cost” — cutting causes executives and employees to approach every decision through a loss—minimizing lens and pessimism permeates the organization
• How COVID-19 has reshaped strategies and the impact of COVID-19 on small business owners. 

Additional Resources:

• Learn how to prevent the impact of COVID-19 on small business owners, and you can find Stephen here
• Free Executive Leadership Summary report from Predictive ROI: https://predictiveroi.com/research
• Sell With Authority by Drew McLellan and Stephen Woessner: https://amzn.to/39y7x13
• Predictive ROI Free Resource Library: https://predictiveroi.com/resources/
• Stephen Woessner’s LinkedIn: www.linkedin.com/in/stephenwoessner/
• Explore the strategies to prepare for the impact of COVID-19 on small business owners by tuning in to this episode: How to lead through challenging times, with Brett Gilliland