Discovery isn’t just about being seen anymore — it’s about building systems that scale. In this episode of State of Play, hosts Chris Hewish and Lia Ballentine pull together insights from two leaders at the forefront of performance and post-platform marketing: Nic Ingham, VP of Performance Marketing at Xsolla, and Ryan Goeden, Gaming Sales Director at RTB House. Together, their perspectives paint a sharp, essential picture of how discovery strategies are evolving and what developers must do to stay in the game.

Learn how studios are moving beyond App Store dependence to create full-funnel ecosystems that drive visibility, engagement, and revenue.

Let’s get into it.

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