Advantaged: An Alloy Partners Podcast

The Impact of Early Strategic Investment on Product and GTM Momentum (with ServiceNow & Tenon)


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Episode Breakdown
  • Strategic alignment vs. financial return in corporate venture
  • Tenon's origin story: spotting white space, pitching, and co-founding with enterprise partners
  • What product co-development with an enterprise really looks like
  • Joint go-to-market: “sell with” field teams, shared decks, and landing global clients
  • Navigating the balance between startup agility and corporate process
  • Keys to successful collaboration: executive sponsorship, stakeholder communication, and mutual focus
  • Lessons, red flags, and advice for founders and CVC leaders
Featured Guests
  • Ben Person — Co-founder & CEO, Tenon (LinkedIn)
  • Shuchi Rana — Global Head of Whitespace Intelligence, ServiceNow Ventures (LinkedIn)
  • Host: Drew Beechler — VP of Marketing, Alloy Partners (LinkedIn)
Referenced in the Show
  • ServiceNow Ventures’ $1B strategic venture commitment
  • High Alpha + Tenon Launch Press Release
  • “Acquired” Podcast episode featuring Bill McDermott
  • Bill McDermott’s autobiography
Resources & Related Links
  • Tenon's Website
  • ServiceNow Ventures: Website
  • Alloy Partners: alloypartners.com

 

Advantaged: An Alloy Partners Podcast

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Advantaged: An Alloy Partners PodcastBy Alloy Partners