In business, it's easy to fall into the trap of over-engineering and neurotic behaviour, believing that more is always better. However, in reality, these behaviours can kill your business by wasting valuable time, resources, and energy. Over-engineering is the act of designing a product or system with unnecessary complexity and features. This approach can be tempting, as it may seem like adding more features and options will make the product or service more attractive to customers. However, in practice, it can lead to a bloated, confusing product that's difficult to use and maintain.