The Credit Union Sales and Marketing Podcast

The Impact of Online Reviews on Credit Unions


Listen Later

In this episode, hosts Bill McKenna and Paul Robert discuss the critical role of reputation management in business, particularly for credit unions. They are joined by Jason Causa, co-founder of Reviews Up, who shares insights on the importance of online reviews, strategies for encouraging customer feedback, and how to handle negative reviews.

The conversation also covers the significance of employee feedback in retaining top talent and the role of technology in streamlining reputation management processes. Jason emphasizes the value of private feedback and a reputation audit to help financial institutions understand their current standing.


Takeaways:

·      Reputation management is crucial for business success.

·      Online reviews significantly impact customer decisions.

·      Quality, volume, and recency are key factors in reviews.

·      Negative reviews can be turned into opportunities for improvement.

·      Private feedback provides invaluable insights for management.

·      Technology can simplify the process of gathering reviews.

·      Engaging employees in the review process is essential.

·      A strong reputation attracts both customers and talent.

·      Regularly monitoring reviews helps identify areas for improvement.

·      A reputation audit can provide valuable insights.

Keywords:

#reputation management #online reviews #customer feedback #credit unions #employee satisfaction #marketing strategies #negative reviews #customer experience

Hosts:

Bill McKenna

Paul Robert

Guest:

Jason Causa - ReviewsUp

...more
View all episodesView all episodes
Download on the App Store

The Credit Union Sales and Marketing PodcastBy Bill McKenna and Paul Robert