Comparing yourself to others is not always a bad thing. In fact, it is a basic (yet often neglected) strategy in boosting creativity when collaborating with others and coming up with new and innovative ideas. In this episode, we discuss creativity in digital brainstorming, and talk about how social comparison can inspire us to be more creative. We break down the 2015 research paper “The eyes of creativity: Impact of social comparison and individual creativity on performance and attention to others’ ideas during electronic brainstorming” by N. Michinov and colleagues, published in Computers in Human Behavior, 42.