The Impact Room

After kicking things off with TV, this episode turns up the volume on audio. It's a space that's changed more than most, and this conversation gets into what's really working right now.

Joining Jasman Ahmad, Accord’s Chief Strategy Director, are two people who live and breathe this world:

Nick Gee, Group Business Director, Radio Experts. Joe Phelan, Head of Business Development, News Broadcasting (talkSPORT, Virgin Radio, Times Radio & TALK).

Together they share their off-the-record thoughts on what's working in audio, who's genuinely getting it right, and where brands should be spending their money.

Welcome to the very first episode of The Impact Room, our new video‑podcast series designed to explore the ideas, trends, and conversations shaping the future of marketing.

And where better to start than TV? Everyone has an opinion on it, and this episode gets into what’s really going on.

Joining Accord’s Strategy Director Jasman Ahmad for this first conversation are two brilliant voices who both know this space inside out:

🎙️ Katy Sharpe, Founding Partner, Piqniq

🎙️ Harry Ward Masters, Agency Relationship Manager, Thinkbox

Together, they unpack the state of TV today - from shifting viewing habits, to what’s driving industry thinking and modern measurement.

Expect smart insights on Thinkbox’s latest research, next‑generation Lantern measurement, and a look at the brands that are genuinely “doing TV right.”