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The Impact Sessions Vol 2 No 2 - Re Branding a Mature, Successful Business – The Why & The How?
What a second episode of the recently re-launched 2025 Impact Sessions Podcast......
Meet Larner Caleb, Creative Marketing Director at Dynamic Business Services, a very successful Leeds based Digital Learning (Elearning) business.
Established in 1999, October 2024 saw the 25th anniversary celebrations of a business that has gone from strength to strength over a quarter of a century and still sets new standards with every client project. But there was to be a significant was a twist in 2024.
Larner, who was appointed to the team in late 2023 to drive their on-going marketing ambitions.
These ambitions included a FULL & COMPREHENSIVE re-brand - a re-brand to position the business for even more success into a bright future. A re-brand to reflect the changing DNA of the business and the changing requirements of their clients and prospective clients going forward.
This was a MASSIVE project and a full team effort - but why would a mature, successful business with a strong client base even consider such a move - and are there lessons for others considering something similar?
Listen or watch as we explore the reasons behind the ambition, the process of achieving a hugely successful and impactful re-brand, how three key words created the "heart" of the new brand and how the pressure of a 25th Anniversary Dinner for hundreds of guests focused the project with a non-negotiable launch date.
It's a great episode, based on exploring a great Insights Article written by Larner, which you can also find here:
https://dynamicbusiness.co.uk/a-new-brand-to-celebrate-25-years-of-dynamic/
This is another episode not to be missed…….
Enjoy!
Feedback, as always is most welcome.
Guest Contact Details
Larner Caleb
Tel - +44 (0) 113 323 0760
Email - [email protected]
Web – https://dynamicbusiness.co.uk/
Li - linkedin.com/in/larnercaleb
If you want to visit the back catalogue of previous Impact Sessions Podcasts, you can click here – http://www.impactus-group.com/index.php/podcasts/
Also, please hit "subscribe" on your preferred Podcast Platform to ensure you never miss your regular Tuesday morning fix, and please hit "like" if you can as this really helps the numbers.
Thanks for your support!
View all episodes
By impactusgroupWhat a second episode of the recently re-launched 2025 Impact Sessions Podcast......
Meet Larner Caleb, Creative Marketing Director at Dynamic Business Services, a very successful Leeds based Digital Learning (Elearning) business.
Established in 1999, October 2024 saw the 25th anniversary celebrations of a business that has gone from strength to strength over a quarter of a century and still sets new standards with every client project. But there was to be a significant was a twist in 2024.
Larner, who was appointed to the team in late 2023 to drive their on-going marketing ambitions.
These ambitions included a FULL & COMPREHENSIVE re-brand - a re-brand to position the business for even more success into a bright future. A re-brand to reflect the changing DNA of the business and the changing requirements of their clients and prospective clients going forward.
This was a MASSIVE project and a full team effort - but why would a mature, successful business with a strong client base even consider such a move - and are there lessons for others considering something similar?
Listen or watch as we explore the reasons behind the ambition, the process of achieving a hugely successful and impactful re-brand, how three key words created the "heart" of the new brand and how the pressure of a 25th Anniversary Dinner for hundreds of guests focused the project with a non-negotiable launch date.
It's a great episode, based on exploring a great Insights Article written by Larner, which you can also find here:
https://dynamicbusiness.co.uk/a-new-brand-to-celebrate-25-years-of-dynamic/
This is another episode not to be missed…….
Enjoy!
Feedback, as always is most welcome.
Guest Contact Details
Larner Caleb
Tel - +44 (0) 113 323 0760
Email - [email protected]
Web – https://dynamicbusiness.co.uk/
Li - linkedin.com/in/larnercaleb
If you want to visit the back catalogue of previous Impact Sessions Podcasts, you can click here – http://www.impactus-group.com/index.php/podcasts/
Also, please hit "subscribe" on your preferred Podcast Platform to ensure you never miss your regular Tuesday morning fix, and please hit "like" if you can as this really helps the numbers.
Thanks for your support!
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