Episode 11: The Importance (and Challenge) of Delivering Ethical CX

On this episode of Human Centered, host Nick Brunker chats with VMLY&R's Global Lead, Human Centered Design & Executive Director of CX Transformation, Jason Gaikowski, about the importance (and the challenge) of delivering ethical CX. They discuss why it's a challenge worth tackling along with a simple, acronym-based framework to consider when approaching the work. Plus, they share some tips on ensuring leaders are being truly empathetic when building meaningful, useful customer personas.

• Host: Director, Experience Strategy, VMLY&R - Nick Brunker
• Guest: VMLY&R Global Lead, Human Centered Design & Executive Director, CX Transformation - Jason Gaikowski

We'd love to hear your feedback! Email the show: [email protected]. To learn more about the CX practice at VMLY&R, visit vmlyr.com/cx