Marketeers Mastermind Podcast

Episode 015

The Importance of a Branded Hashtag

 

Check in to the Digital Marketing Hotseat Podcast this week as Lynn and Mark discuss the benefits of using a branded hashtag for your business in this digital marketing one-on-one. Listen in for more digital marketing techniques to add to your small business digital marketing toolbelt. 

 

What is a Branded Hashtag? 

 

Chances are you’ve seen a branded hashtag before, at an expo or conference, or from other businesses. A branded hashtag is a unique hashtag explicitly made for you to include on your business posts on all platforms. 

 

A branded hashtag can be as creative as you want it to be, and a more unique hashtag can speak more to your brand's purpose rather than just the name. You can find ideas for creating a branded hashtag by seeing what other people in your field are using. 

 

Why You Should Use a Branded Hashtag

 

A branded hashtag is a powerful tool to help people find your business. Handles and usernames can change from platform to platform, but a hashtag will remain consistent. Searching for a branded hashtag, like #DigitalMarketingHotseat, will show all the posts that include that hashtag. 

 

Branded hashtags also allow you to build a community of like-minded people. Social media is a two-way street, and using a branded hashtag encourages people to create their own content. A specific hashtag for your brand can contribute to your story and make your business easier to find online or on social media.

 

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