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Why it's crucial to focus on sales & marketing during this economic recovery.
> 4:30 - Why is it vital to have a growth agenda?
> 8:01 - What capabilities does a company need to grow?
> 13:10 - In an uncertain world is it better to not take any risks?
> 20:51 - Are you really customer-focused?
> 25:37 - What's the view on the growth strategy of M&S (Marks & Spencer)?
> 27:54 - Several encouraging Sustainability & ESG trends.
> 31:05 - Which is best - "Managed" or unbridled growth?
> 37:19 - Which is better - Profitability, or Growth as an end in itself (eg Amazon, Netflix, WeWork)?
> 42:34 - How much should companies spend on advertising?
> 47:00 - How do we assess the business landscape and choose an appropriate strategy?
> 52:30 - What are tips and traps of the "Renewal" strategy approach?
> 54:40 - Bright spots and reasons to be optimistic, including from Mark Carney.
To connect with Jonathan Spence: linkedin.com/in/jonathanspencemarketingtransformation
(Copyright London Executive Advisors Ltd 2021. All rights reserved.)
By Karl RegoWhy it's crucial to focus on sales & marketing during this economic recovery.
> 4:30 - Why is it vital to have a growth agenda?
> 8:01 - What capabilities does a company need to grow?
> 13:10 - In an uncertain world is it better to not take any risks?
> 20:51 - Are you really customer-focused?
> 25:37 - What's the view on the growth strategy of M&S (Marks & Spencer)?
> 27:54 - Several encouraging Sustainability & ESG trends.
> 31:05 - Which is best - "Managed" or unbridled growth?
> 37:19 - Which is better - Profitability, or Growth as an end in itself (eg Amazon, Netflix, WeWork)?
> 42:34 - How much should companies spend on advertising?
> 47:00 - How do we assess the business landscape and choose an appropriate strategy?
> 52:30 - What are tips and traps of the "Renewal" strategy approach?
> 54:40 - Bright spots and reasons to be optimistic, including from Mark Carney.
To connect with Jonathan Spence: linkedin.com/in/jonathanspencemarketingtransformation
(Copyright London Executive Advisors Ltd 2021. All rights reserved.)