Rego's Business Review

The Importance of a Growth Strategy - with Jonathan Spence | Ep. 9


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Why it's crucial to focus on sales & marketing during this economic recovery.

> 4:30   - Why is it vital to have a growth agenda?

> 8:01   - What capabilities does a company need to grow?

> 13:10 - In an uncertain world is it better to not take any risks?

> 20:51 - Are you really customer-focused?

> 25:37 - What's the view on the growth strategy of M&S (Marks & Spencer)?

> 27:54 - Several encouraging Sustainability & ESG trends.

> 31:05 - Which is best - "Managed" or unbridled growth?

> 37:19 - Which is better - Profitability, or Growth as an end in itself (eg Amazon, Netflix, WeWork)?

> 42:34 - How much should companies spend on advertising?

> 47:00 - How do we assess the business landscape and choose an appropriate strategy?

> 52:30 - What are tips and traps of the "Renewal" strategy approach?

> 54:40 - Bright spots and reasons to be optimistic, including from Mark Carney.

To connect with Jonathan Spence: linkedin.com/in/jonathanspencemarketingtransformation


(Copyright London Executive Advisors Ltd 2021.  All rights reserved.)

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Rego's Business ReviewBy Karl Rego