GTM Made Simple

The Importance of a Product-Led Organization


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If you’re a company that serves an enterprise, you might configure your service to meet every need of that one customer; but what about when customer two comes along? 

If you’re looking to scale your company, you need to lead with product instead. 

We speak with Scott Voigt, Founder & CEO at FullStory, about his insistence for a product-led approach and how it has succeeded with his own company. 

What we discussed:


  • Being thankful for product-led growth
  • The timeline of building FullStory & invention conversations
  • The go-to-market strategy today


This is a #MOVE podcast. Check us out on Apple Podcasts, Spotify, or here. Check out themovebook.com and you will find all the templates and scorecards to download for free and even an assessment that will help you find your next MOVE, faster.

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GTM Made SimpleBy Sangram Vajre

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