Show Notes:

In this episode of Grow Business Podcast, hosts Cory Mosley and Lon Graham delve into the intricacies of the sales process. They discuss the need for a structured yet adaptable approach to sales, emphasizing the importance of fundamentals, critical thinking, and responsiveness to customer needs. Cory and Lon also explore the role of practicality and the need to understand the Customer's language and value proposition. The conversation highlights the value of incorporating customer feedback, practicing sales techniques, and staying attuned to market conditions. Technology integration, competitive Analysis, and conversion metrics are key elements for businesses to focus on for successful sales strategies.

Time Stamps:

Sales Process and Modernization (00:00:00)

The Importance of a Structured Sales Process (00:01:54)

Understanding Customer Needs (00:05:53)

Balancing Customer Needs and Sales Process (00:11:39)

Training Lacks Critical Thinking (00:16:49)

Understanding the Target Audience (00:20:15)

Articulating the Value Proposition (00:28:16)

Sales Funnel Analysis (00:30:45)

Seeking Customer Feedback (00:34:11)

Google Reviews (00:34:13)

Seeking Customer Feedback (00:35:21)

Crowdsourcing Opinions (00:37:57)

Sales Team Assessment (00:39:24)

Pricing Strategy (00:41:09)

Technology Integration (00:47:30)

Competitive Analysis (00:49:30)

Adaptability in Sales Process (00:51:13)

The foundation of practice (00:52:26)

Understanding ROI (00:53:37)

Cost analysis in business (00:54:42)

Emotional-based business decisions (00:56:43)

Investments and decision-making (00:57:41)

Target audience and investment (00:58:42)

Episode conclusion and call to action (01:00:37)

Bullet Points:

Disclaimers