Justin Garrett is the Global Head of Brand and Digital Marketing at Broadridge, a global fintech leader with $5 billion in revenues, handling millions of daily trades.Before leading this operation, Justin held roles at Accenture, JP Morgan Chase and Citi. We discuss:<ol><li>How to get great B2B stories</li><li>Bringing Broadridge’s brand message to life</li><li>Communicating the depth of brand offerings</li></ol>

Justin Garrett is the Global Head of Brand and Digital Marketing at Broadridge, a global fintech leader with $5 billion in revenues, handling millions of daily trades. Before leading this operation, Justin held roles at Accenture, JP Morgan Chase and Citi. We discuss:How to get great B2B storiesBringing Broadridge’s brand message to lifeCommunicating the depth of brand offerings

Justin Garrett is the Global Head of Brand and Digital Marketing at Broadridge, a global fintech leader with $5 billion in revenues, handling millions of daily trades.Before leading this operation, Justin held roles at Accenture, JP Morgan Chase and Citi.&nbsp;We discuss:<ol><li>How to get great B2B stories</li><li>Bringing Broadridge’s brand message to life</li><li>Communicating the depth of brand offerings</li></ol>

The importance of a unified brand when your offering is complex

B2B needs Don Draper. We all need to remember the marketing lessons that Don Draper intuitively knew.

B2B marketing has become repetitive – there’s an overfocus on the rational, on sales activation, and short-term goals. B2B marketers have forgotten the human element of advertising that Don Draper always looked for, the importance of finding the emotional truth that should drive every campaign. And we’ve forgotten the one thing that Don Draper never did; to be successful, you need to stand out. Brands don’t become famous by staying in the crowd.

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B2B needs Don Draper. We all need to remember the marketing lessons that Don Draper intuitively knew. B2B marketing has become repetitive – there’s an overfocus on the rational, on sales activation, and short-term goals. B2B marketers have forgotten the human element of advertising that Don Draper always looked for, the importance of finding the emotional truth that should drive every campaign. And we’ve forgotten the one thing that Don Draper never did; to be successful, you need to stand out. Brands don’t become famous by staying in the crowd.

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The importance of a unified brand when your offering is complex

The importance of a unified brand when your offering is complex