Sammy Rubin, Vice President of Integrated Media at Wpromote

Sammy Rubin, an expert in integrated media strategy, delves into the critical role of an integrated marketing lead, who serves as the strategic linchpin, overseeing media investment decisions and preventing teams from operating in silos. Sammy discusses how this approach ensures marketing strategies align with overarching business objectives, optimizing audience strategy, media mix, investment, and measurement strategies. Discover the significance of holistic measurement plans in today's fragmented media ecosystem and how cross-channel collaboration leads to success.