Summary

Lori Schaeffer, CEO of Digital Wave Technology, discusses the role of AI in product information management and marketing. She emphasizes the importance of automation and analytics in the e-commerce space, and highlights the value of personalization, social commerce, sustainability, and dynamic pricing. Schaeffer also discusses the impact of voice technology, blockchain, and augmented reality on the shopping experience. She emphasizes the need for a balance between AI technology and the human touch in order to create a natural and personalized customer experience.

Keywords

AI, product information management, marketing, automation, analytics, personalization, social commerce, sustainability, dynamic pricing, voice technology, blockchain, augmented reality, customer experience

Takeaways

• AI and automation are crucial in streamlining product information management and marketing processes in the e-commerce space.
• Personalization, social commerce, sustainability, and dynamic pricing are key trends that retailers and brands need to adapt to.
• The analytical part of AI, combined with generative AI, is essential in providing the best answers and experiences for individual consumers.
• Voice technology, blockchain, and augmented reality are emerging technologies that will impact the shopping experience.
• Maintaining a balance between AI technology and the human touch is crucial in creating a natural and personalized customer experience.

Sound Bites

• "Why are chickens always so mean to each other? Because they use fowl fowl"
• "The difference with Digital Wave is everything is AI native and it's on what's called an analytical database."
• "Being able to produce all that product content in BrandVoice. And using AI techniques that are able to batch process hundreds and hundreds of items and be able to write that content so that it sounds just as though a human wrote that content."

Chapters

00:00
Introduction and Passion for the Ocean

02:13
Rating Joke and Introduction to Product Management and Marketing

05:36
Recommendations for Clients in Getting Products to Market

07:58
The Architecture of Digital Wave Technology

22:27
Balancing AI Technology with Human Touch and Creativity

26:00
The Future of Language Models and Uniqueness in Language

28:13
Shameless Plug for Digital Wave Technology