Troy Talks

The Importance of Analyzing Gross Margins for Business Owners w/Terrell Turner, CPA


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Go grab your Bluetooth headset or headphones and listen to another powerful Troy Talks Podcast interview episode #60 The Importance of Analyzing Gross Margins for Business Owners w/Terrell Turner, CPA.


Terrell Turner, CPA is the co-founder and fractional CFO of the TLTurner Group. He is the guy who’s concerned about how businesses are going to survive and grow in this new business world. He hosts a show, called Business Talk Library, which examines a wide range of problems and solutions affecting business today. He uses his experience from Fortune 500 companies to consult with start-up businesses and mid-size companies.  It’s his job to start the conversation on what their goals are. Together, they design a course of action to achieve them.


On this episode of Troy Talks, the importance of understanding a business's financial situation is discussed, including analyzing gross margins to identify high and low-margin products. By conducting a gross margin analysis, businesses can identify ways to reduce costs and improve profitability. 

The podcast also encourages business owners to view their financials like a movie and to recognize that running a business is more than just doing what they love. In addition, the podcast offers an interview series where founders and entrepreneurs from other businesses share their journeys, accomplishments, and mistakes. 

Listeners can learn from these interviews and either avoid making similar mistakes or implement successful strategies. The podcast editor also shares insights from their experiences in finance and accounting while working with other companies, recognizing the importance of outsourcing tasks like hiring a virtual assistant. Tune in for more tips on how to take your business to the next level.


Terrell covered Conducting a Gross Margin Analysis with the following:

  • Identifying ways to reduce costs and improve profitability
    • Viewing financials like a movie
      • Expenses must contribute to serving or finding customers or improving the product


      • Connect with Terrell here:

        Website: ⁠⁠⁠⁠https://www.tlturnergroup.com/

        Linked: ⁠www.linkedin.com/in/terrellturner/



        Connect with Troy Holt here:

        • Website: ⁠⁠⁠⁠https:///www.troyholt.com⁠⁠⁠⁠⁠
          • LinkedIn: ⁠⁠⁠⁠https://www.linkedin.com/https://www.linkedin.com/in/troydholt⁠⁠⁠⁠

          • Twitter: ⁠⁠⁠⁠https://www.twitter.com/https://www.twitter.com/https://twitter.com/TroyTalksMoney⁠⁠⁠⁠

          • Facebook: ⁠⁠⁠⁠https://www.facebook.com/https://www.facebook.com/profile.php?id=100063546310389⁠⁠


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