Marketing Mistakes (And How To Avoid Them)

The Importance Of Audience Research

Listen Later

In today’s episode, Stacy sits down with Rand Fishkin, who is the Co-founder and CEO of SparkToro, a Seattle-based tech start-up that provides tools for audience intelligence and market research. He is also the author of Lost & Founder: A Painfully Honest Field Guide to the Startup World. The two discuss the importance of better knowing your audience, as well as the downfall of creating a fictionalized avatar. Rand also shares why he believes it’s best not to invest all your money in Facebook or Google ads. Check here for some notes

Hollywood Branded Refresher Episodes

Check out some of the past episode we’ve covered on this topic:

  • EP 192: Creating Audience Rapport in Content Marketing with Don Simkovich | So Cal Content Marketing & Media
  • EP 103: Developing Personas With Susan Baier | Audience Audit
  • EP 51: Global Audience Numbers You Need To Know About

    • You can check out our playlist here

    Hollywood Branded  Content Marketing Case Studies

    The following content marketing case studies below provide even more insights.

    • Beauty Influencers Impact on Sales
    • 3 Strategies to help Build up your Following on TikTok
    • Branded Films: The New Way To Drive Engagement
      • ...more
      View all episodesView all episodes
      Download on the App Store
      Marketing Mistakes (And How To Avoid Them)By Hollywood Branded
      • 5
      • 5
      • 5
      • 5
      • 5

      5

      23 ratings