In this chat, Luke Snedden and Glenn Edley talk about what it takes to grow an audience and make a podcast successful. They highlight how crucial it is to be interesting and tell great stories to keep listeners hooked. They also discuss the struggles of building a big business in a small market, dealing with bad internet connections, and the changing world of social media and email marketing. The main takeaway is the importance of being real and providing value to people in online communities.