The Importance of Blogging

Matt Watson (https://www.linkedin.com/in/mattwatsonkc/) is our special guest on today's episode of Traffic and Leads Podcast (http://trafficandleadspodcast.com/best-offline-marketing-strategies/). He is the owner of the developing software Stackify (https://stackify.com/), shares with us the best marketing strategy for software companies, as well as the importance of blogging and how he is getting the traffic and leads to sticking with the right traffic generation tricks.

IN THIS EPISODE YOU WILL LEARN:

* Who Matt Watson is, and what exactly it is that Stackify does. A software made for hardcore developers, Matt explains that they have customers all over the world that use their tools, and use them to know when their applications aren’t performing. What sets them apart from the rest is what they’re software is dedicated to. Stackify is more focused on developers and what they want to do, while other products are born out of monitoring production servers.

* Matt shares with us his organic traffic generation, and the best traffic and leads generation strategies he’s developed over the years of trial and error. Their customers are software developers, and Matt struggled on how to reach them and make traffic and leads. In the end, they decided to create a free tool called Prefix, one of the features of their paid product and made a free product out of it. Because of it, over the last 18 months, they’ve had 20,000 people download that tool through organic growth!

* From there, Matt explains to us the kind of content marketing he uses in order to successfully execute his software marketing strategy. His customers all have one thing in common, which is the fact that they use Google for their problems. So, his construct was understanding that persona, and learning how to reach them. While it’s a trial and error process, they still hold themselves to what the customer acquisition cost is, and make sure everything meets that criteria. Overall, it’s about understanding what the ideal customer looks like. When they do advertising, they make sure to tailor those things in order to get the highest conversion rate.

* Matt explains the importance of blogging and explains for him, his best traffic generation tricks come from the success of their blog posts! They publish new blog posts every single day, started by a blog post made nearly a year ago that gave them 40,000 visitors a month. After that, they doubled down on it, putting an enormous amount of effort into blogging. That work turned 40,000 people a month into 500,000 people a month.

* While they still make sure their blogs are optimized, Matt specifically states that everything they do is still based on organic traffic generation. He says that they don’t want to publish content that doesn’t drive traffic organically to the website. They, instead, want ongoing traffic, and evergreen traffic. Through that mindset, they only keep content that gives them the traffic they’re looking for and removes the content that does not work for them.