In this episode, Susan Milne, founder, and CEO of Epiphany Studios shares her advice for creating an authentic, consistent, and transparent building products brand.

Episode Highlights:

• Meet Susan Milne
• How Susan Began Branding for Architectural Products
• Selling to Your Customer's Customer & Overcoming Brand Messaging Challenges
• The 3 Attributes of a Successful Brand & Positive Customer Experience
• Where to Start When Building Your Building Products Brand
• Causes of Brand Switching
• What Customers Still Want from Manufacturers in 2022
• Considerations for How to Match Your Brand With Your Digital Presence
• Why Help Facilitate Customer's Virtual Teams Workflow
• The Best Advice Susan Has Ever Received