In this episode, Maeve Hagen, CEO, speaks with Tracy Doyle, SVP of Brands in Culture at Diageo.Listen in as they dive into the art of authentic branding. From understanding the heartbeat of local communities to crafting unforgettable cultural moments, Tracy breaks down how brands can walk the walk—not just talk the talk.Authenticity isn’t just important—it’s everything.

In this episode, Maeve Hagen, CEO, speaks with Tracy Doyle, SVP of Brands in Culture at Diageo. Listen in as they dive into the art of authentic branding. From understanding the heartbeat of local communities to crafting unforgettable cultural moments, Tracy breaks down how brands can walk the walk—not just talk the talk. Authenticity isn’t just important—it’s everything.

The Importance of Brands Showing Up in Culture in an Authentic Way

The Taylor Ten—your weekly dive into the minds of those shaking up the marketing world. Bringing you the sharpest insights, boldest ideas, and breakthrough trends driving the industry forward.

So tune in, get inspired, and stay ahead.

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The Taylor Ten—your weekly dive into the minds of those shaking up the marketing world. Bringing you the sharpest insights, boldest ideas, and breakthrough trends driving the industry forward. So tune in, get inspired, and stay ahead.

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The Importance of Brands Showing Up in Culture in an Authentic Way

The Importance of Brands Showing Up in Culture in an Authentic Way