In this episode, Michael Brenner, CEO of the Marketing Insider Group, keynote speaker, and author of the best-selling book "The Content Formula" shares the importance of building customer relationships and how this customer-centric approach plays a key role in unlocking massive growth. Insights he shares include:

• Marketing in the age of disruption
• Mistakes businesses make in building customer relationships
• What marketing really is and why content should play a role
• The missed opportunities for companies that think they get enough data and perspective through customer support or customer service
• The importance of building customer relationships
• Why education needs to play a key role in building customer relationships
• The importance of building customer relationships to facilitate retention and how to do it
• How to be authentic via your content even if it is in a text-based format
• Keys to building customer relationships
• The place for original research in building customer relationships
• and much more