Personal branding is often underestimated or shied away from by small business owners. For some it might feel like 'shameless self-promotion'. For others, the idea of a personal brand may not have even crossed your mind. 

However, as Personal Branding Specialist; Emma Lovell points out, the fact is, we all have a personal brand whether we like it or not. People have an opinion and a perception of who we are and what role we play in our business. So the question really is, do you control this narrative and pro-actively ensure that your personal brand is what it should be? Or, do you just leave it to chance?

Through her business Lovelly Communications; Emma helps small business owners to better communicate their message and their mission to have a greater impact, reach more people and really make a difference in the world. She's passionate, professional and 'Lovelly'. Emma believes that each of us has a unique personal brand and by understanding how to share it, you can gain greater clarity, confidence and connections in work and life.

In this episode, Emma explains how creating a personal brand can amplify (or detract from) your business opportunities. 

If you would like to get in contact with Emma, you can reach out and connect via any of her social channels listed below.

Facebook: LovellyCommunications
Instagram: @lovellyem
Linkedin: Emma Lovell
Twitter: @Lovellyinc

Join us in the How to do Marketing group in Facebook.

Subscribe to receive weekly small business marketing tips by visiting our website: https://dragonflymarketing.com.au/ 

About Jane Hillsdon

I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing.

I am the founder and Managing Director of Dragonfly Marketing and the author of How To Do Marketing – A Comprehensive Guide For Small Business.  It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow.

I believe small businesses are the backbone of our nation. When your business grows, it benefits not only you, and your family, it benefits your whole community. Small businesses create a vibrant and connected economy. We employ local people, we donate to local charities and we work together to build resilient and thriving regional communities.

On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.

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