The Importance of Creating the Right Company Culture

In this episode of the podcast, Olga Nesterova joins Troy to talk about company culture. Having the right company culture is key to how customers relate to and perceive your brand. As a leader, your role is to determine what that culture will look like and how to get there. Olga also has tips on how to scale a company and the role that social media can play in getting new customers.   Key Takeaways: Olga shares about her background. She describes how she started as a professional athlete, then moved to New York to work for the UN as a political advisor, and eventually became a marketing advisor for start-ups and small businesses. Smaller companies can change more quickly than larger companies and don’t have as complex a process for decision-making. If you have a small company that’s just starting and you want to create the right kind of culture right from the very start, it is important to know what you want. For a medium-sized company that wants to shift to a better culture of relating with customers, you have to start with communicating the need for change in the company. In a situation that calls for change, it can feel almost impossible to get rid of all the detractors at once. However, sometimes taking a step back in order to take two steps forward is a wise decision. As a business owner, you have to trust your intuition. People don’t like change, but in some situations, that is what’s best for the company. It is critical that as a business owner and as a leader, you remind your employees about the main intention of the company. This is especially important now that everyone is working from home. Troy and Olga discuss the first steps start-ups and mid-sized companies can take to scale and grow the company. There are pros and cons to using social media to get new customers. The most stable approach is to use social media as a gateway to get new customers to check out your website.   External Links: Maintenance-one.com Olga Nesterova, Onest Business Onest Conversations Podcast Onest Conversations Show