Today we're chatting to the lovely Beth from SPK-TRM, all about the importance of creative play. With a creative background, Beth spent years being told how important it was to 'find a style' and, once found, stick to it - but for her, the best thing about creativity is the variety & experimentation. We chatted to her about how creative play slots into her life, and how she recommends small businesses who feel they need a bit more too.