The importance of cross-functional collaboration | Alison Hayter, Director of Product Marketing at Loopio

In this episode of the Product Marketing Careers podcast, host Al Dea welcomes Alison Hayter, Director of Product Marketing at Loopio. Alison has spent more than a decade in B2B marketing, primarily within high-growth SaaS companies. Recently, she's been leading and growing the product marketing team at Loopio, defining their Go-to-Market strategy and helping the team bring its vision to life. In this episode, Alison discusses her respective product marketing career, focusing specifically on the role of cross-functional collaboration, and the role it plays in enhancing internal practices.