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In this episode of BrandKramp™, Aileen Casey discusses the importance of customer reviews for small businesses. She highlights that nearly 95% of consumers read online reviews before doing business with a company. Reviews can drive business, improve the business, and boost SEO. Aileen advises small business owners to address both positive and negative reviews promptly and professionally. She distinguishes between reviews and testimonials and provides strategies for getting reviews, such as asking in person, sending emails, or using automated processes. Aileen emphasizes that reviews are good for business and can help establish a loyal customer base.

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