This is my episode. Yes, I’m the host of this podcast and creator of the Marketers in PJs community. For those of you that don’t know me, my name is Emily Bezak, freelance writer, editor, and marketing consultant, Founder of Emily Bezak Writes. With nearly 15 years combined experience in marketing management and freelance writing, as well as an MBA from the University of Pittsburgh, I know my way around a marketing department to say the least. You can read more about my work, subscribe to my monthly newsletter, and read my blog at EmilyBezak.com.

It’s the moment I’ve been waiting for since I first started planning this podcast: my own marketing mistake is here. After only a year of marketing experience and two semesters of b-school under my belt, I landed a Director of Marketing role at a fashion startup in Pittsburgh. I was on Cloud 9 and then some launching a blog, live-tweeting during Project Runway episodes, and managing a close-to-zero marketing budget to create a new way of consigning designer clothing and accessories before TheRealReel became, well, real. 

Learn how to question your employer or manager about what marketing goals you’re responsible for and take full ownership of your deliverables and results. Nothing is usual, and everything is suspect. And if you really want the big marketing job, you have to deal with the big consequences and do the work.