CMO Pulse Series

The Importance of "Democratizing Data" with Todd Haskell, Chief Marketing Officer Hearst Magazines


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"The main thing is this idea of democratizing data - making data accessible and easy for people with really different sorts of mindsets to access. We learned that if you don't make it super easy for people to get access to data in real-time and be able to have that inform their decisions, then people just won't use it". In this episode of CMO Pulse, Todd Haskell, Senior Vice President, Chief Marketing Officer Hearst Magazines shares what he has learned about: - building a successful data...
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CMO Pulse SeriesBy Tania Yuki