This podcast discusses the importance of determining your initial offer as a digital marketer before delivering to clients. Rich emphasizes the need for a process to find clients and understand what type of clients to find by knowing what to offer. The podcast covers the concept of dream outcomes and the importance of spending more time at the top of the funnel to have more data and approaches. Rich also explains the value of leads for different types of clients and the need to tailor offers to specific client types. The podcast highlights the significance of pushing your offer to the highest kind of company or business that can work with you to charge the most for the same work. Rich concludes by emphasizing that business owners are responsible for their business choices, and sometimes, doing what might be best for the world may not be the best for your business.

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