Design and Shine

The Importance of Diversifying Your Income as a Surface Pattern Designer


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Are you relying on just ONE source of income? If so, it's fair to say you're taking a risk - the past few years with all that's happened in the world have definitely taught us that! Things like:
  • The unpredictable nature of industry trends, especially with the shift in technology and the introduction of AI
  • Uncertainty in the world (with things like the 2020 global pandemic!) 
  • Economic downturns and the rising cost of living
So in this week's episode of Design & Shine, I explore why diversifying your income as a surface pattern designer is a good idea for creating a sustainable and thriving creative business.    I help you explore how diversifying can safeguard your business and provide greater financial stability, creative freedom, and growth opportunities - and I share some ideas on how you can do it! I cover:
  • Why diversification reduces risk and future-proofs your design career.
  • A variety of income streams to explore, including licensing, direct-to-consumer sales, digital products, teaching, and collaborations.
  • How to get started with small, manageable steps toward diversifying your income right away.
  Tune in for practical advice and inspiring ideas to help you build a more resilient and rewarding career in surface pattern design!
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Design and ShineBy Rachelle Holowko

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