On this episode, Chris Dulny, CPA, chief digital data and innovation Officer at PWC Canada, discusses his deep concern that in tough economic times, Canadian businesses will prioritize short-term goals over long-term innovation strategies and potentially stifle their ability to adapt and thrive in the long run.

Chris argues that innovation should not be viewed as a peripheral activity that can be put on hold until the economy stabilizes, but rather as a fundamental aspect of an organization's long-term viability. He says that in this disruptive world, innovation is really about creating the next evolution of your organization.

As an expert in helping companies transform their business practices through innovation, Chris brings decades of experience as a CPA to the table. Whether it's leveraging data analytics, adopting cutting-edge technologies or redesigning workforce culture, Chris is passionate about driving innovation and helping companies stay ahead of the curve.