Hi everyone, we are back with another episode of our podcast allowing you to get to know people working behind the scenes of the crypto industry. Today we are joined by Isabell Moessler who is the Head of Distribution of 21Shares, the world's largest ETP crypto issuer. She heads up the Sales and Capital Markets teams. 

Welcome to the 155th episode of the Inside Crypto Podcast. This episode was recorded on June 13th, 2023. Isabell has always been the person who understands what crypto clients are looking for. We listen to her experiences over the last two years and gain an understanding of the challenges and successes of the space.

Thanks, everyone for listening, and don’t forget to tune in next week when we interview Barney Mannerings, CEO of Vega Protocol. 

Topics Covered Today:

You were recently at a ceremony last month to ring in the two-year anniversary of 21Shares listing products at Euronext Paris. What’s the journey been like since you started at the company 2 years ago?

Speaking to the rest of the sales team? How’s the perception of crypto changed this year compared to last year?

What are the most difficult and easiest conversations?

What are some of the crypto myths that you have heard speaking to clients?

What do crypto companies need to do to help get more people on board? 

The space is becoming more competitive with the entrance of Blackrock, Fidelity, etc. How do you think we can stand out as a company? 

Our research team does some impressive educational pieces but what else do you think is needed from the client’s perspective?

Taking a step back from the events of the last year, what piece of news has had the most influence on the industry? Why?

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This podcast uses the following third-party services for analysis:

Chartable - https://chartable.com/privacy